The Marketer's Law of Supply and Demand

Last week, I officially relaunched my newsletter under a new name: Agent of Curiosity! The new mission is simple: exploring and building future-proof skills that will help protect and grow our careers in the long run.

If you missed the announcement (and my manifesto), you can catch it here. Now, without further ado, let’s dive into the very first issue of Agent of Curiosity!

Here’s what I’m covering this week:

Once upon a time in social media, volume was king. Those who posted most frequently were rewarded by the algorithm. Now, with AI tools making content creation faster than ever, marketers can produce more content in less time than previously imaginable.

But here's the catch: every platform has been flooded with content, creating an endless sea of sameness. So what are marketers to do?

I love applying the simple rule of supply and demand to marketing scenarios to find a signal in the noise. The principle is straightforward: as supply increases and demand stays the same or goes down, the value of the “supply” decreases.

In our current reality, there's an oversupply of "beige-coded" content, rinse-and-repeat trends, and "this is what we've always done" strategies being multiplied by AI efficiency gains. But demand for this type of content has remained flat, if not decreased dramatically. Because of this, content that stands out creatively is in undersupply, dramatically increasing its value.

This shift is already happening. HubSpot's 2025 report reveals that just 19.7% of marketers publish more than once per day, with most sticking to a few posts each week. The industry is pivoting from "spray and pray" to strategic selection.

This isn't rocket science, yet B2B brands consistently resist abandoning their "play it safe" instincts. They default to content that's safe and easy to replicate, which is precisely what makes it ineffective in 2025's landscape.

The challenge isn't just creative courage; it's knowing how to systematically create distinctive content while maintaining efficiency.

The secret to algorithmic success lies in using AI tools to accelerate the idea-to-creation process while ensuring those ideas are genuinely differentiated. Here's a practical framework for making this shift:

There's an important nuance here: posting frequency still matters and varies by platform. Those who show up consistently will ultimately outperform sporadic posters. The key is finding the sweet spot between maintaining presence and ensuring each piece adds genuine value.

The brands that will dominate 2025's content landscape are those bold enough to step away from safe, replicable content and invest in distinctiveness. The tools for efficiency are there—AI has solved the production problem. The competitive advantage now lies in creative strategy and authentic voice.

And for what it's worth: those surreal AI-generated videos no longer cut it. They've been done too many times, and audiences are developing immunity to obviously artificial content.

Key Takeaway: In a world where anyone can create content quickly, the ability to create content worth consuming becomes your differentiator.

Try this prompt:

"I want to define the voice and personality of my personal brand. Act as my brand voice strategist and help me shape how I should sound across my writing, social media, and conversations. Ask me thoughtful questions to clarify:
– The tone I want to use (e.g. sharp, playful, rebellious, thoughtful)
– The emotional vibe I want people to feel when they interact with me
– Words, phrases, or language I should lean into
– Words, phrases, or tones I should avoid because they don’t feel authentic
– Archetypes, cultural references, or examples that reflect my brand personality

Once we’ve explored these, help me create a clear brand voice guide I can use to stay consistent everywhere I show up."

Next week, we’ll tackle step #5, creating our messaging pillars, aka 3–5 big ideas you want to be known for and return to consistently in your content. There’s only one more step after that! In the end, we’ll have ChatGPT create a Personal Brand PDF Guide for us to use as we please.

A note from a better version of myself:

We often forget how much effort real change takes.

Blame it on instant gratification, or the endless scroll of “overnight success” stories on social media.

As a certified member of Gen-Z, I know my generation (myself, very much included) struggles with this.

Patience fades. Feelings of entitlement for instant success grow stronger. Suddenly, you can’t even benchmark your progress in a healthy way.

When I catch myself slipping into the comparison trap, I come back to two reminders:

We spend most of our lives in the depths of the journey.

Hence why the journey matters more than the destination (cue deep sigh).

Trust it. Enjoy it.

Best,
Skyler Neal