This week, I’m showing you how to set up an Agent task in ChatGPT—a powerful, underused feature. Most folks don’t use it because they’re unsure how to create one or what to use it for in the first place. So this week, I’m giving you a quick-win tutorial that I actually use myself. Let’s dive in!
🗞️ News You Missed (that actually matters)
☑️ Quick Win Guide to Creating ChatGPT Agents
🧩 Project Playground - Project #1 Wrap Up
📣 Word of the Week
🗞️ News You Missed (that actually matters)
Summary: Microsoft has elevated its sales lead, Judson Althoff, to head its commercial business (sales, marketing, operations) as part of a broader AI‑driven realignment. (Business Insider)
Why it matters: It signals that “AI transformation” is no longer just a tech play — business functions like marketing and sales are being reshaped around it, which means marketers will need to adapt to new org models, KPIs, and capabilities.
Summary: Starting in December, Meta plans to personalize ads and content recommendations using users’ interactions with its generative AI chatbot across Facebook, Instagram, WhatsApp, and Messenger. (Investors)
Why it matters: For B2B marketers, this raises the bar for conversational strategy, data privacy, and first‑party signal capture — if chatbot talk becomes ad targeting fodder, your conversational systems must be aligned with strategy and ethics.
Summary: A study found that although AI platforms like ChatGPT now drive ~34% of qualified leads, only 11% of marketers have optimized most of their content for AI discovery. (Digital Commerce 360)
Why it matters: In an AI‑first world, being found by AI agents is becoming as crucial as traditional SEO — if your content isn’t “AI‑discoverable,” you risk losing reach and influence downstream.
☑️ Quick Win Guide to Creating ChatGPT Agents
If you think I’m spending hours trying to find the top stories about AI disruption in marketing, think again.
What are ChatGPT “agents” (in plain English)
Definition: Custom versions of ChatGPT (aka GPTs) or scheduled Tasks that run instructions for you—on demand or on a schedule. Think: a tiny analyst you brief once, then reuse.
Tasks in ChatGPT automate recurring jobs like daily briefings.
Quick Win Tutorial: Create a personal reporter
Use case examples: Monitoring market signals, keeping an eye on competitor chess moves, and most importantly, looking smart in front of your boss.
The following is just an example that I use; feel free to plug and play for your own purposes.
Prompt:
“Create a daily 8:00 AM task called AI + Marketing Disruptions Briefing. Each run:Search today’s web for the top 5 credible stories on AI & marketing disruptions (product launches, policy changes, model updates, notable case studies).
For each: headline, 1-sentence ‘why it matters,’ source link.
Then a 3-bullet ‘Implications for marketers’ section.
Keep it under 200 words.”
Confirm the schedule when ChatGPT proposes it (web, iOS, Android, Mac are supported).
Edit anytime: “Update the task to weekdays only” or “Add a 50-word POV at the end.”
Pro tips
Add “Prefer authoritative sources; avoid paywalled summaries.”
Add “De-duplicate stories; if nothing material, say ‘No meaningful updates today.’”
Add “Flag must-watch items with 🚨.”
🧩 FREE PDF Guide to Makeover Your Personal Brand w/AI Is Now Available
Miss last week’s issue? I released a free PDF guide to refresh your personal brand, built from Project Playground #1. Download it free—and if it helps, a quick review means a lot. Preview below. Next week, I’ll announce the next project!
P.S. I used an AI tool called Gamma to create this PDF in just 20 minutes. Pretty awesome. I provided the content, and Gamma made it look professional — dare I say, even pretty.
📣 Word of the Week
Knowledge-Base
Definition:
A knowledge base is a centralized collection of documents, data, and context that an AI agent (like ChatGPT) can reference to give more accurate, relevant, and tailored responses.
Example:
Last week, I shared how to create project folders inside ChatGPT and switch the memory setting to “project-only.” Once you upload your documents, research, or notes into that folder, they become the project’s knowledge base — a source the model draws on to answer questions, generate ideas, and act with context.
Thank you for reading this week’s newsletter. I hope every one of you has a great week. For my SAP folks, I know it’s a busy time with SAP Connect happening this week, hang in there and take care of yourselves!
As always, stay curious and have fun!
Best,
Skyler Neal
